Social media has become an integral part of every business’ marketing strategy and is a great way for organisations in the health and fitness industry to showcase their services and engage with both existing and potential clients.
But recently, due to the sheer volume of competition out there, it can be hard to stand out from the crowd. HOWEVER, don’t give up! The truth is, a lot of personal trainers (PTs) and gyms do not have a strategy behind their social media activity. By putting some thought into your behaviour on social media, you can immediately gain an advantage over your competitors! Here are our top tips:
1. Quality Over Quantity!
The quality of your content is so much more important than how frequently you post. Content should be relevant to your target audience, informative and shareable. Did you know that video is 6x more likely to be retweeted on Twitter than a photo? So it’s well worth looking into how you can use video to create engaging content that enhances your social media presence. Your content also needs to be consistent, so it’s crucial to draft up a schedule of when and what you’re going to be posting.
2. Utilise Hashtags
Hashtags are a fantastic way to share your content beyond your immediate circle of followers. Try and work some of the more popular fitness hashtags into your content, in a relevant way, to help increase engagement and grow your audience.
There are multiple tools online to help you discover what the most popular health and fitness hashtags are, so do your research and consider which hashtags are most relevant for your content and target audience.
3. Include a Call to Action (CTA)
“Message me for more info”, “comment YES if you’re going to try this” “check out my latest blog post”, always end each post asking your audience to do something. Doing so will encourage readers to further engage with your brand, increasing the likelihood that they will convert from leads into paying customers. Social media is a powerful way to direct traffic to your website, so get in touch if you need help optimising your website to increase your conversion rate.
4. Consider Using Ads
The best thing about ads on social media is that they can be targeted to specific segments of people based on their interests, location and much more. This means your ads are much more likely to convert as they are only shown to people who are likely to be interested your offering. Social media ads are generally easy to set up and run, but can often become a drain on your finances if not managed correctly. At gymcreate, we can help get your ads running as effectively and efficiently as possible.
5. Test, Measure and Adapt
Engagement on social media can be measured in a numbers of ways, including the number of people commenting, liking and sharing your posts and the number of new connections you make. Monitor this data to continually refine the quality of your content and discover what sort of content your audience enjoys and engages with.
These are just a few tips to help you get the most out of your social media presence. Success on social media won’t occur overnight, so stick to your content plan and persevere, the results will come! Don’t hesitate to get in touch with us if you’d like any further advice! Remember, we’re an experienced provider of digital services to the health and fitness industry, so we’re in a great position to help you make the most of your digital presence!